ANATHEMA — Our Story

We are
Débora and Jadal.

Italians who, in 2016, decided to move to Barcelona in search of a new lifestyle and, without looking for it, found a way to express everything we couldn't find anywhere else.


The Origin

Before the brand existed, there was a need

Avant-garde style and black entered our lives in 2013. It was something far from trends, and that's why it attracted us more than anything else. In Milan, we found pieces that fascinated us, but upon arriving in Barcelona, it became almost impossible to find that type of clothing. The few available were quite expensive.

So Jadal started sketching his own long t-shirts, exactly how he wanted them. Completely self-taught, he began to create what he couldn't find, with the help of a pattern maker and a seamstress. Then came the first kimonos and trousers.

 

2018 — A.R.O. — ANATHEMA RIDE OUT The project is born. Something intimate, without grand plans, balanced alongside our day jobs. But with a very clear need: to express an identity we had not yet found anywhere else.

2022 — FIRST REAL COLLECTION We create our first real collection. The pieces we had been building for years finally take a coherent form.

2023 — BARCELONA FASHION FORWARD We are selected for the city's most important fashion programme. A before and after. ANATHEMA: clear identity, deep purpose.

2024 — CONSCIOUS AVANT-GARDE The concept that defines everything is born. We finally have words for what we had been creating for years: radical and essential fashion, made with consciousness, ethical boundaries, and a spiritual vision of aesthetics.

2024–25 — THE CITY MARKETS We participate in virtually all of Barcelona's best-known and most important fashion markets. The project connects with its audience and confirms its place in the avant-garde scene.

2026 — KAKUSHA COLLECTION The Conscious Avant-Garde philosophy expands and completes itself. The Kakusha collection is born — the manga, the full narrative universe. Everything converges into a single system.

 

Conscious Avant-Garde

Finally, we had words for what we had been creating for years

A radical and essential fashion, made with consciousness, with ethical boundaries, and a spiritual vision of aesthetics. The motto Conscious Avant-Garde defines everything we do: it merges aesthetic innovation with a higher purpose.

"Creating clothes was and continues to be a way of giving meaning to our being here."

 

Inspirations

Japanese aesthetics and science fiction

Films like Star Wars or The Matrix inspire us not only visually but also through the message they convey. Star Wars, especially, with the figure of the Jedi, the spiritual being living in a hyper-technological world. A human being who knows himself, without being in conflict with his environment.

This vision becomes a message, a purpose: to create clothes designed for the being we want to preserve and elevate.


    侘寂 

    JAPANESE AESTHETICS 

    Wabi-sabi, dōgu, imperfection as truth. A relationship with objects that no Western tradition expresses quite the same way.

    SCI-FI

    SCIENCE FICTION 

    The spiritual being in the hyper-technological world. The Jedi, the Urban Monk, the Kakusha: figures of the same archetype across different worlds.

     

    Production

    Made in Barcelona — with traceability and artisanal care

    We work with zero-kilometer natural fibers and deadstock fabrics from European suppliers. Each piece is produced in our Barcelona workshop. Designs that return season after season because they work, because they feel good, because they connect.

     

    • 8–20 → UNITS PER MODEL
    • 100% → NATURAL or DEADSTOCK FABRICS
    • BCN → ZERO-MILE PRODUCTION

     

    "Today, we continue to design from that place: for those who feel that dressing is a ritual, a practice of connection with oneself."

     

    ANATHEMA — Conscious Avant-Garde — Barcelona